Seriously, if you're going to spend millions on creating a product which requires in depth training of the sales force, go ahead and throw a few bucks into designing a thoughtful, progressive system in educating your sales force. I'm just saying.
I'm currently retraining for a new product (or two) and the company that developed the training materials is not the company for which I work. Therefore, the material that I'm cramming - almost as we speak - is complex, convoluted and not in a logical order. No wonder this particular product has been a bomb in the marketplace - the sales force can't articulate its place in the world because the idiots who designed the educational material speak science as their first and only language. Nice job, kids.
Thursday, October 22, 2009
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